Demystifying clear aligner pricing, financing, and insurance in your practice

When it comes to your clear aligner services, the top priority is generating high-quality outcomes for your patients. But before you can start patients on their journey to a straighter, healthier smile, you need to make the financials make sense for all involved. Clear aligner therapy takes a good deal of time from your team, and it’s important that you price this service accordingly to maintain profitability. It’s equally important that you balance profitability with affordability for your patients and offer financing for those who can’t afford to pay a lump sum upfront. 

Strategies for setting pricing

Dental providers charge a wide range of fees for clear aligner therapy. CandidPro providers across the country average about $4,000. The right price for your practice will depend on a variety of factors. A great place to start is determining the average cost of care in your area and estimating how much time you’ll need to spend with each patient. You may also choose to modulate your pricing based on case complexity or other factors.

No matter what pricing you land on, remember to factor in the time-saving efficiencies CandidPro offers you. For example, you may not need to spend as much time setting up each case thanks to our complimentary treatment planning support from our CandidPro Orthodontists. Additionally, you’ll likely be able to reduce the number of office visits per case with our remote monitoring technology. 

For a deeper dive into strategically pricing CandidPro in your practice, you can always turn to our webinar with Meridith Cooper Jones from 3D Dentists which covers pricing and much more. 

Watch the webinar

‍Financing can make all the difference

One of the top reasons patients forgo clear aligner treatment is due to cost. Many of your patients simply cannot afford the full cost of orthodontics all at once. While simple online financing platforms help your patients afford their everyday needs in installments, dental offices don’t always offer the same convenience or competitive interest rates. 

To help you curate financing options that make sense for your office and your patients, we’ve compiled a few essential tips into this free downloadable guide. We’ve also created a simple patient financing form that you can use in your office starting today.

For even more tips on financing, check in with Adrian Valente from Sunbit and our very own Jennifer Pinder in this insightful webinar that covers financing strategies, including how to curate productive conversations with your patients when it’s time to talk dollars. 

Watch the webinar

Making sense of insurance billing

Insurance is notoriously convoluted. If clear aligners are a new service for your team, they may not know what to bill for and when. At the end of the day, this is a vital part of offering clear aligner therapy that can help you reduce costs to your patients. The good news is that it doesn’t have to be complicated. 

We’ve created a helpful insurance code resource you can download. This free resource can save your team time while helping your patients make the most of their benefits. Download it here. 

For even more help understanding insurance coding, Meredith Cooper Jones is, once again, here to help with a webinar recording that can help your team confidently tackle billing at all stages of clear aligner therapy.

Watch the webinar