In this Dental Economics Business Lab special report, Candid's CEO sits down with DE's very own Pamela Maragliano-Muniz, DMD, to talk about why Candid decided to close down DTC operations at the beginning of 2022 and go all-in with its dental professional model of business.
"More dentists can now feel comfortable offering aligner services to patients because CandidPro offers the professional oversight of an orthodontist and dentists can set their own price." - Candid CEO, Nick Greenfield